Three horses grazing in a foggy field at sunrise, separated from a dirt road by a wooden fence.
A Social Media manager smiling, holding a pink pen, with a notebook in front of her. On the table are a pair of glasses, a smartphone, a small decorative object, and a closed laptop.

I used to think, “This is just a side hustle.”
But somewhere along the way, something shifted.

I started this business in the corner of our house, during baby nap times, with no website, no big plan, and nothing but a tiny spark of belief that I could help other women, and Mommies, show up online with confidence.

At the time:

  • My Instagram had one post

  • I had zero followers

  • And I was juggling client work with motherhood, posting whenever I remembered and hoping it would all make sense someday.

There were days when I wanted to quit — to close the laptop, step back, and forget the whole thing.

But then I started working with brands and founders who had REAL heart
Real purpose,
Real stories worth sharing.

Suddenly, it no longer felt like “just social media” anymore.
It felt meaningful,
It felt impactful,
It felt like I was helping someone make a digital difference.

And that’s when Your Social Curator was born.

Over time, I learned one lesson that changed everything:

Showing up with purpose beats showing up perfectly — every single time.

And now? That’s exactly what I help my clients do, too.

A Social media Manager sitting on a brown leather couch working on a laptop with a pink pen and a smartphone nearby, and a notebook and a children's book on the person's lap. There is a colorful rug with a wheel and truck design on the floor.

And I did not do any of the things people are constantly saying you should do:

  • No fancy tech.
    (I still don’t have it.)

  • No website or email list at the beginning.
    (I sold most of my offers without either.)

  • No posting 24/7.
    (Because family time = burnout.)

  • No complicated launches with paid ads or 15-step funnels.
    (No one really has time for that, anyway?)

What truly transformed my business was slowing down, keeping things simple, and creating content that genuinely sounds like… ME!

That’s the same approach that I use with my clients today: clear, human, and honest. Because when your content reflects who you truly are, the right people always find you.

Partnered with

Beats and Books logo
Grace Klein Community Logo
CM Paper Collective logo

SOME THINGS ABOUT ME

  • A woman in graduation attire holding a diploma in front of a brick wall, smiling at the camera.

    I studied Information Design at university

    and that’s where I fell completely in love with creativity, visual storytelling, and the way design can move people.
    Without that degree, I never would have discovered my passion for crafting intentional, thoughtful brand experiences… the very foundation of what I do today.

  • Two women sitting at a wooden table, smiling and laughing while writing in notebooks, with a plate of cinnamon rolls and a vase of pink flowers nearby.

    I co-founded a stationery brand with one of my best friends

    and we later discovered we actually went to the same high school!
    What started as a weekly mom meetup blossomed into a full organisational creative business called CM Paper Collective, and it showed me how powerful collaboration, creativity, and community truly are.

    Check us out:
    🐴🌸 www.cmpapercollective.com

  • Family of four happy on the beach at sunset, with two young children, smiling faces, and ocean in the background.

    Family first

    I’m a firm believer that family comes first.
    You’ll usually find me at home in Jeffreys Bay with my handsome husband (who also doubles as a part-time cameraman for Your Social Curator) and our two beautiful daughters.
    They’re my why, my grounding, and my biggest inspiration.

  • A person holding photographs of a horse and a rider in an equestrian jumping event.

    I've been in love with horses my whole life and was a showjumper.

    It might seem unrelated, but discipline, patience, grit, courage, and trust are the secret sauce I’ve carried into my entrepreneurship journey.

  • A smiling woman with red hair wearing a black dress and a smiling man with a beard, dressed in a tuxedo with a beige shirt and a wooden bow tie, at a formal event with a blue background.

    Photographer at Heart

    Before social media management, I spent nearly a decade as a lifestyle and birth photographer.
    That career took me everywhere:
    ✨ Working with South African celebrities
    ✨ Capturing marketing content on the set of the film Stroomop
    ✨ Falling deeply in love with video, storytelling, and ultimately… social media
    It’s a chapter that shaped my creative eye and still influences my work every single day.

  • A painted landscape of rolling green hills, small white houses with red roofs, and pink flowers in the foreground. Text overlay reads: 'In His presence there is fullness of joy. PSALM 16:11'.

    Faith-Centered Life

    I love Jesus. My heart finds its truest peace in Him. His love steadies me, His grace carries me, and His presence fills my days with hope. In the quiet moments, the answered prayers, and the gentle strength He gives me every single day… that’s where I root myself.